How to Advertise on Google Ads?

1. Create or Sign In to a Google Account:

• If you don't have a Google account, create one. If you already have one (like a Gmail account), simply sign in.

2. Access Google Ads:

• Go to the Google Ads website and click "Start Now."

3. Choose Your Campaign Objective:

• Select the campaign goal that best aligns with your business objectives:
  • Sales
  • Leads
  • Website traffic
  • Product and brand consideration
  • Brand awareness and reach
  • App promotion

4. Select Your Campaign Type:

• Choose the campaign type:
  • Search
  • Display
  • Video
  • Shopping
  • App

5. Set Up Your Campaign Settings:

• Define essential settings like target audience, location, language, and budget.

6. Define Keywords (For Search Campaigns):

• Select keywords that your target audience might use to find your products or services.

7. Create Your Ads:

• Write compelling ad copy using headlines, descriptions, and links. Ensure your ads are relevant to your keywords and target audience.

8. Landing Page Setup:

• Specify the landing page where users will be directed after clicking your ad. Ensure it's relevant to your ad and keywords.

9. Budget and Bidding Settings:

• Set your daily budget and bidding strategy (e.g., cost-per-click, cost-per-conversion).

10. Enter Payment Information and Launch Your Ad:

• Complete your billing information. Preview your ad, and when everything is correct, launch your campaign.

Key Considerations:

• Utilize Google Ads tools for keyword research and campaign performance tracking.
• Regularly optimize your campaigns to improve results.
• Refer to the Google Ads Help Center and other online resources for support.
• Remember that google provides alot of help directly within its google ads interface, by providing walk throughs and tips.